Peec AI secures €7M to help brands win in AI search era

Berlin-based Peec AI has secured €7 million in funding to help brands navigate the shifting landscape of AI-powered search. According to information from Tech Funding News, the startup addresses a critical challenge as consumers increasingly turn to platforms like ChatGPT and Perplexity instead of traditional Google searches.

The numbers tell a compelling story: 27% of consumers now rely on AI search for at least half of their internet queries, with AI search delivering up to 23 times higher conversion rates than traditional search methods. Yet brands struggle to adapt, with only 12% of ChatGPT results overlapping Google's top rankings.

"Companies have to adjust to a world where people are asking ChatGPT and Perplexity which TV to buy or where to go for vacation, while searches on Google are going down," explains co-founder Marius Meiners. "We want to give marketers the tools to win on these new platforms."

Peec AI's platform offers comprehensive analytics specifically designed for the AI search era. Marketers can analyze brand performance, monitor mentions, identify influential sources, and develop strategies to increase visibility in AI-driven results. Since launching just four months ago, the company has achieved €650,000 in annual recurring revenue with weekly expansion of €80,000.

The founding team brings diverse expertise: Meiners transitioned from professional esports to PwC's Venture Deals practice, Tobias Siwona co-founded multiple AI startups and led engineering at Lovoo and Zapp, while Daniel Drabo founded a legaltech startup after studying law at Humboldt University.

Prominent investors including 20VC, Antler, and Foreword VC backed the round. "This team is the most cracked I have met in 2025," says Kieran Hill, Partner at 20VC.

With the fresh funding, Peec AI aims to reach €4 million ARR by year-end and expand into the U.S. market, positioning itself as the global leader in AI-powered search visibility.