Talon.One secures $135m to boost AI-driven promotions

Berlin-based startup Talon.One has secured a substantial $135 million funding round, positioning the company for significant expansion in the competitive promotion and loyalty software market.

The investment comes from heavyweight backers including Boston-based Silversmith Capital Partners, Meritech Capital—known for previous investments in UiPath and Salesforce—and venture capital firm CRV, which has supported companies like Airtable and DoorDash, according to reporting from Sifted.

Founded in 2015 by Christoph Gerber, who previously led food delivery platform Lieferando before its €50 million sale to Takeaway Group, Talon.One specializes in helping retailers create personalized promotions and loyalty schemes. The platform targets customers with high average order values and repeat purchasers through sophisticated targeting mechanisms.

The company has built an impressive client roster of 270 customers spanning the US, Europe, and Asia. Notable brands using Talon.One's services include fashion giants H&M and Adidas, coffee chain Costa Coffee, beauty retailer Sephora, entertainment platform Ticketmaster, and department store Nordstrom.

What distinguishes Talon.One from competitors, according to Gerber, is its comprehensive approach. While many rivals focus on either promotions or loyalty programs, Talon.One integrates promotions, loyalty schemes, and gamification into a unified platform. The company positions itself as a direct competitor to Salesforce's Commerce Cloud offering.

With 230 employees currently on staff, Talon.One plans to deploy the fresh capital toward artificial intelligence development, specifically focusing on predictive insights that can forecast customer purchasing behavior. This AI-driven approach represents the next phase of growth for the Berlin-based company as it continues to expand its enterprise-grade promotion software globally.