TastyUrban's €6.5M Funding Boost for Restaurant Partners
TastyUrban partners with international chefs to develop delivery-optimized food brands - © Tasty Urban
Berlin-based food-tech startup TastyUrban has raised €6.5 million in Series A funding to scale its innovative digital-first restaurant franchise model. According to the company's press release, the round was led by IBB Ventures with participation from Fulcrum Global Capital Fund, Monte Carlo Capital, and existing investors Earlybird-X and Cardumen Capital.
Founded in July 2022 by former executives from Gorillas, Tier, and Deliveroo, TastyUrban partners with international chefs to develop delivery-optimized food brands that are licensed to underutilized restaurants. This model allows struggling brick-and-mortar establishments to generate significant monthly incremental revenue without additional costs.
The company addresses a critical industry problem: 60% of new restaurants fail within their first year, and 80% become insolvent within five years. Many face challenges like underutilized space, increasing costs, and lack of digital expertise.
TastyUrban has already rolled out several consumer brands including Birdie Birdie, Nanuh, and Fly Dumplings across 80+ restaurant partners in 25 German cities. Customers can access these brands through delivery platforms like UberEats, Wolt, and Lieferando.
"We are not only solving a real issue for restauranteurs by optimizing their kitchen performance and processes, but are enabling small business owners to access and license our brands with minimal investment," said Felix Chrobog, CEO and Co-Founder of TastyUrban.
The new funding will support the development of additional brands and planned international expansion, furthering TastyUrban's mission to create the largest digital-first restaurant franchise.
